Statistics: The Artchive can provide real-time online statistics reflecting impressions, clickthroughs and clickthrough rate.
CPM: Cost Per Mil, cost per 1,000 impressions. $10 CPM means you pay $10 for each 1,000 times your banner is displayed.
Sponsorship: Requires minimum three consecutive months of advertising. See more information on sponsorships.
Payment: For first-time advertisers, The Artchive reserves the right to require 50% payment prior to the commencement of a campaign, with balance due within 30 days of the completion of the campaign. In all other cases, payment will be due not later than 30 days following the completion of a campaign.
Placement priority: Campaigns run on a monthly basis. If more than one advertiser desires a specific location, current advertiser has first option on purchasing banners in the following month(s) for that location. If current advertiser does not wish to continue, whichever new advertiser purchases the highest total number of impressions will receive the location.
Traffic: Note that for specific placement or sponsorship, traffic will vary with the popularity of the page, e.g. the Picasso home page may generate 30,000 impressions per month, while a lesser known artist might generate only 3,000 impressions per month.